Category - Business Intelligence, CPGjobs Newsletter

Finding Profitability in Random Acts of Kindness

September 2nd, 2010

A couple of weeks ago I happened upon a fascinating article in the New York Times Magazine by Rob Walker called Favor Enhancement. It seems the Hyatt hotel chain is engaged in a marketing experiment in which employees of the mammoth hotel chain are being empowered to unexpectedly pick up the tab for a guest’s bar [...]